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employer branding


It's a Demand Labor Market - So Why Should A Talented Candidate Choose You?


EmployPrep is unique since it helps you send better applications and candidates while building your employer brand.  EmployPrep provides direct and real value to your candidates.  If you give company-branded mugs and pens to your candidates, why not give them something that provides them life-long career skills and helps you make more placements?  Create a positive impression with new candidates and leave them with more than a business card to help them remember you.  Show your appreciation to existing candidates and demonstrate your commitment by investing their careers.  Differentiate yourself at the next career fair.


Research Findings -
The Power of Promotional Products


 
                                                 
               

Numerous sources reaffirm that on average, new customers who receive promotional products, return sooner and more frequently, and spend more money.  Promotional products give you the ability to be in front of your customers.  Studies show that promotional products beat newspaper advertising by a 2 to 1 ratio for creating awareness among a selective audience. 

Here are a few interesting statistics on the impact of giving promotional products on customer perception and behavior.



Fast Stats*:

  • 70-75% of customers who received promotional products remembered the company and had a positive impression, the result for the control group was 20 to 30% – Georgia Southern
  • 22% more referrals and leads generated by Sales staff who provided promotional products to clients as compared to those who did not provide a promotional product - Baylor University
  • $219 vs. $92 in purchasing behavior during an eight month period after receiving a gift.  Customers who received promotional products spent more than twice as much as  those who did not receive such an item – Southern Methodist University

*Numerous studies conducted by Universities and Marketing Research companies reaffirm the findings that promotional products create a favorable impression of staff,  your product, improves message credibility, promotes repeat customers, increases like ability and interest in your company and so on.  Typical studies involve comparing statistics between the experimental group (customers that received products) against control groups (customers that did not receive products)


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